OLEENU Shield Mechanical Pencils

Posted On // Leave a Comment


The OLEENU series was released five years ago. It is mechanical pencil technology that protects the lead from the shock of falling or pressure of the writing, with further improvement on lead resistance. This new design improves lead resistance by approximately 1.5 times more compared to its predecessor, which on the overall is about 15 times stronger than a standard mechanical pencil from our company. 

OLEENU Sharp had been released as a first attempt in improving current lead resistant mechanical pencils in the market. It gained good reputation especially among students. A stress free not easily breakable lead holding mechanical pencil, allowing for long hours of non-interrupted flow of thought makes this series a favorite. After five years of market research, we made further improvements to the existing design then. In addition to the OLEENU mechanism, a dual structure pen tip cover called OLEENU Shield was successfully incorporated, protecting the lead from exterior shock. The two walls work as a single shield strengthening the lead resistance structure. This new structure offers an improvement on the bending strength of lead thus improving stability while writing without having to exert much pressure. There is a visible 20% size reduction in terms of the mechanical pencil body as compared to the previous model, making it an easy fit for most pen cases. Providing stability and minimal stress while writing, at the same time suppressing breakage of lead, OLEENU Shield is the cutting-edge mechanical pencil. 

How It Works
  • The lead is held by two separate parts, the tip and the part that pushes the lead out. Four new parts are added filling the gap between the two parts, thus holding the lead at a 360-degree angle. This structure makes the lead resistant to shocks - OLEENU Guard mechanism.
  • The spring inside protects lead from breaking when you write with strong pressure - Safety Slide mechanism.
  • When the lead is being used while writing, pushing the tip of the pencil on paper triggers the guide pipe to move down and push out lead by 1mm - Point Push function.
  • A guide pipe at the tip protects lead when it is not in use - Pipe Slide mechanism.
  • It is designed to minimize lead wastage.
  • OLEENU Shield allows you to use lead up to the last 1mm, while general mechanical pencils (in comparison to our existing products) allow up to 12.9mm.
  • Wastage is reduced by 11.9mm. When the next lead is filled. - Zero Shin mechanism.
  • The dual structure pen tip cover improves lead protection and shock absorption. - OLEENU Shield mechanism.
[Read more]

PTB-50000BM Marble Ebonite Fountain Pen

Posted On // Leave a Comment

The impressive marble finish on this pen makes you marvel at the level of craftsmanship Platinum pen makers have achieved over the century. It is not anything you'd expect from a distinguished brand but rather something you'd expect from highly-skilled artisans with superior knowledge on the inner-workings of a pen, in this case a fountain pen. The Platinum brand is not just about pens, fountain pens and double action pens. If a brand has got esteemed character and is full of history, and that brand comes from a land rich with insider knowledge of advanced technology in so many fields, rich culture that permeates throughout the globe, then that brand has got a good foundation in quality. Platinum excels in many stations of quality and design, the science of which many pen makers may know but is usually not appreciated in this era of tables and smartphones. Platinum pens are a breed of pens all in a class of its own.
[Read more]

MWBS-4000M Maki-e Double Action Pens

Posted On // Leave a Comment


[Read more]

PTB-70000C Starlight Galaxy Ginga Maki-e Fountain Pen

Posted On // Leave a Comment

The PTB-70000C is a gem of a pen. The stunning setting of Maki-e craftwork and irresistible glitter effect makes this pen somewhat beautiful and a stuff of dreams. Be forewarned of love at first touch. The simply delightful #3776 nib is a perfect combination of technical genius and eyeful artistry. A glance of this incredible pen will take your breath away or least leave you wanting for more. Made by Platinum master craftsmen for an audience of connoisseurs and serious pen enthusiasts. This fountain pen is an expression of the extreme artistry of Platinum pens craftsmen when it comes to the Maki-e arts.
[Read more]

The Isetan Japan Fair 2014

Posted On // Leave a Comment

The Isetan Japan Fair 2014 which was from 9 to 20 May 2014 was definitely an event for serious collectors and avid enthusiasts alike. There was a special feature on the Maki-e series which was quite the draw and there was also the Izumo, #3776 Chartres Blue and Bourgogne Red PNB-10000 series and more. In fact the Limited Edition Sai pen was sold out! Many were enthralled to witness actual Maki-e pens displayed ever so classically at the Mens' section. It was quite spectacular. An achievement on our part and definitely an experience for all Isetan staff who were present to witness the sale and be in the presence of such fine products. It was quite lovely hearing customers identifying works of master craftsmen from Nakaya and mentioning Platinum as a brand of prestige and excellence. Many plans ahead for Platinum. Much to be had.
[Read more]

Ultimate Popular Expo Sale

Posted On // Leave a Comment
It is that time of the year again when we give you discounts galore just to show you how much you really mean to us. It is our way of saying you are our customers. We hear you. We know you have concerns and wish lists. All in good time. We will be dishing up some fabulous pen fares soon and we thought you should not loose out in getting the best of our offers! Certainly not now or ever! So see you at Singapore Expo Hall 5A!

[Read more]

Happy Chinese New Year 2014!

Posted On // Leave a Comment
Welcome one and all to the year of the horse! Just so you know, we'll be closed from 28 Jan to 4 Feb 2014! Apologies for the typo. Still feels a bit hazy. It's 2014!
[Read more]