OLEENU Shield Mechanical Pencils

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The OLEENU series was released five years ago. It is mechanical pencil technology that protects the lead from the shock of falling or pressure of the writing, with further improvement on lead resistance. This new design improves lead resistance by approximately 1.5 times more compared to its predecessor, which on the overall is about 15 times stronger than a standard mechanical pencil from our company. 

OLEENU Sharp had been released as a first attempt in improving current lead resistant mechanical pencils in the market. It gained good reputation especially among students. A stress free not easily breakable lead holding mechanical pencil, allowing for long hours of non-interrupted flow of thought makes this series a favorite. After five years of market research, we made further improvements to the existing design then. In addition to the OLEENU mechanism, a dual structure pen tip cover called OLEENU Shield was successfully incorporated, protecting the lead from exterior shock. The two walls work as a single shield strengthening the lead resistance structure. This new structure offers an improvement on the bending strength of lead thus improving stability while writing without having to exert much pressure. There is a visible 20% size reduction in terms of the mechanical pencil body as compared to the previous model, making it an easy fit for most pen cases. Providing stability and minimal stress while writing, at the same time suppressing breakage of lead, OLEENU Shield is the cutting-edge mechanical pencil. 

How It Works
  • The lead is held by two separate parts, the tip and the part that pushes the lead out. Four new parts are added filling the gap between the two parts, thus holding the lead at a 360-degree angle. This structure makes the lead resistant to shocks - OLEENU Guard mechanism.
  • The spring inside protects lead from breaking when you write with strong pressure - Safety Slide mechanism.
  • When the lead is being used while writing, pushing the tip of the pencil on paper triggers the guide pipe to move down and push out lead by 1mm - Point Push function.
  • A guide pipe at the tip protects lead when it is not in use - Pipe Slide mechanism.
  • It is designed to minimize lead wastage.
  • OLEENU Shield allows you to use lead up to the last 1mm, while general mechanical pencils (in comparison to our existing products) allow up to 12.9mm.
  • Wastage is reduced by 11.9mm. When the next lead is filled. - Zero Shin mechanism.
  • The dual structure pen tip cover improves lead protection and shock absorption. - OLEENU Shield mechanism.
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PTB-50000BM Marble Ebonite Fountain Pen

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The impressive marble finish on this pen makes you marvel at the level of craftsmanship Platinum pen makers have achieved over the century. It is not anything you'd expect from a distinguished brand but rather something you'd expect from highly-skilled artisans with superior knowledge on the inner-workings of a pen, in this case a fountain pen. The Platinum brand is not just about pens, fountain pens and double action pens. If a brand has got esteemed character and is full of history, and that brand comes from a land rich with insider knowledge of advanced technology in so many fields, rich culture that permeates throughout the globe, then that brand has got a good foundation in quality. Platinum excels in many stations of quality and design, the science of which many pen makers may know but is usually not appreciated in this era of tables and smartphones. Platinum pens are a breed of pens all in a class of its own.
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MWBS-4000M Maki-e Double Action Pens

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PTB-70000C Starlight Galaxy Ginga Maki-e Fountain Pen

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The PTB-70000C is a gem of a pen. The stunning setting of Maki-e craftwork and irresistible glitter effect makes this pen somewhat beautiful and a stuff of dreams. Be forewarned of love at first touch. The simply delightful #3776 nib is a perfect combination of technical genius and eyeful artistry. A glance of this incredible pen will take your breath away or least leave you wanting for more. Made by Platinum master craftsmen for an audience of connoisseurs and serious pen enthusiasts. This fountain pen is an expression of the extreme artistry of Platinum pens craftsmen when it comes to the Maki-e arts.
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The Isetan Japan Fair 2014

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The Isetan Japan Fair 2014 which was from 9 to 20 May 2014 was definitely an event for serious collectors and avid enthusiasts alike. There was a special feature on the Maki-e series which was quite the draw and there was also the Izumo, #3776 Chartres Blue and Bourgogne Red PNB-10000 series and more. In fact the Limited Edition Sai pen was sold out! Many were enthralled to witness actual Maki-e pens displayed ever so classically at the Mens' section. It was quite spectacular. An achievement on our part and definitely an experience for all Isetan staff who were present to witness the sale and be in the presence of such fine products. It was quite lovely hearing customers identifying works of master craftsmen from Nakaya and mentioning Platinum as a brand of prestige and excellence. Many plans ahead for Platinum. Much to be had.
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Ultimate Popular Expo Sale

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It is that time of the year again when we give you discounts galore just to show you how much you really mean to us. It is our way of saying you are our customers. We hear you. We know you have concerns and wish lists. All in good time. We will be dishing up some fabulous pen fares soon and we thought you should not loose out in getting the best of our offers! Certainly not now or ever! So see you at Singapore Expo Hall 5A!

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Happy Chinese New Year 2014!

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Welcome one and all to the year of the horse! Just so you know, we'll be closed from 28 Jan to 4 Feb 2014! Apologies for the typo. Still feels a bit hazy. It's 2014!
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Pen for Thought

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Platinum pens are like trendy premium quality t-shirts. With the right fit and fabric, it feels simply divine and you'll want to wear it again and again to almost anywhere. It's not something we wanna keep saying time and again, it's something we want you to experience. First hand without prejudice. Maybe the time had come for change. You don't need to do a complete pen wardrobe overhaul but with Platinum pens, who knows. You might just want to. Don't just take our word for it.
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Brand New Year 2014

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It's all about fresh starts. New beginnings. A happy kick-off basically to a whole new series of events leading well to good things and more. Celebrate these moments and for that any moment with Platinum pens and you know nothing beats a good pen. Come on. You know you want to. It's a Platinum pen. All the way from the land of the rising sun.
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2014 Calendar

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BookFest @ Singapore 2013

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The latest installment of the Singapore BookFest 2013 was a major success. We had a blast and we hope you did too! It was indeed one of the biggest events this year for the book and stationery industry with an almost steady daily high crowd volume. Cool fabulous discounts for all items current and new! Tune in for more updates as well as information on Platinum and see you next year!
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Presenting the Sensy 2

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It is finally here.

The age of smartphones and tablets is at hand. Everything around us moves and changes with but a touch of a finger. Enter the touch screen pen. The Sensy 2 is a touch screen pen, recommended for people who have dexterity problems using their fingers on a touch screen, for people who want to avoid leaving fingerprints, or for individuals who've long nails and wish not to introduce stress to either nail or screen. The Sensy 2 touch screen pen is a high tech touch screen pen, making it ideal for diverse applications such as text entry or games such as puzzles, which usually requires greater accuracy.

The pen's weight has been cut down by 50% compared to the first Sensy, a feathered down 8.3g and this keeps costs down. The stylus is bi-functional, allowing the user an option of either a touch screen pen or a fine nib marker pen.

Definitely a more creative and technological approach towards daily use in business, schools or personal life.

The new micro brush is made of conductive fibers that enables users to maximize leverage on the touch pen's sensitivity. The 3.3mm diameter pen tip increases screen touch area therefore making it easier to manipulate.

  • The stylus is made of bundled conductive fibers to provide better sensitivity compared to silicone rubber nibs.
  • A pliable tip ensures response even with the slightest touch when used on screen surfaces without leaving any marks.
  • The fiber brush allows for smoother strokes and a writing experience that is second to none.
  • The fiber brush is designed for greater control and accuracy.
  • The stylus is made up of conductive fibers that maintain performance without reducing sensitivity even after its 10,000th use as proven in a test environment.
  •  A metal axis is typically used in touch pens. In Sensy 2 a resin axis incorporating high-tech metal conductive patterns allows a further reduction of total pen weight.
  • Sensy 2 is a sophisticatedly designed light capped pen that supports use in a variety of diverse environments such as when doing stock management, from warehouses to grocery stores, or even when you need to use tablets wearing gloves or mittens in the kitchen.
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Seasons Greetings

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Seasons Greetings. It is that time of the year again to be with friends and family. A time to enjoy each others company and to cherish those moments money cannot buy. Platinum pens are all about a tradition of quality and trust. We also know what it means to give a meaningful gift. For that special someone this festive season, think of a gift made from love. Think of Platinum pens. Happy holidays from us here in Singapore.
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PIZ-55000 Izumo Fountain Pen

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A gem in its own right. Delicate lacquer finishing on this intense traditional Japanese art piece most certainly exemplifies the culture of remarkable craftsmanship. The land of the rising sun is home to prolific master craftsmen and artists. The Izumo is a product of a combination of processes as with many Japanese craft pieces. The concept and theme are usually motifs from temples and icons of the past, sometimes colorful, sometimes profoundly artistic but more often than not, quite identifiable because of the superior quality in material and finish. Do have go at the Platinum collection and see for yourself what you have been missing all this while.
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PNB-15000CR Fountain Pen

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Calling all pen connoisseurs and enthusiasts. Venture into the mystical world of Platinum pens from Japan. With a collection of fountain pens that will simply sweep you off your feet, there is nothing ordinary about this excellent rhodium nib fountain pen. The classic fine black exterior beckons you to explore the qualities of its nib and ink on paper performance. For a most exquisite and satisfying flavor of pen craftsmanship, take on a Platinum writing instrument and be prepared to be left wanting for more. We are all about your writing pleasure.
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Desktop Pens and Pen Stands

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It is all in the details. Fancy having a desktop pen without a pen stand? It can be a daunting task looking for the right stand. And then there's color. Universal, traditional or an emotional burst of expression? You could just go for simplicity. Sometimes the best things in life are not so complicated.
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Of Black Blue Red and Green

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Check out our offerings this festive season. Colors of four and more are the order of the day. Who says everything should be in black and white or blue or what have you? Flavorful and sentimental as pen connoisseurs are. We hope to bring joy to one and all this holiday season.
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Platinum Showcase

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The Platinum showcase with its well lit panels and dazzling shiny array of colorful writing instruments. More items have been added since this photo was taken. But just to give you a glimpse into the wonderful world of Japanese pens here at the Singapore office. Do drop by our office if you feel like a gift or two before Christmas! Stocks are limited for some models so you know what to do.
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Pocket Series

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The Pocket series pens and mechanical pencils. Some say it fits snugly. Others say it's colorful. Frankly we think it's the best of and for any situation. Technically speaking you can clip this irresistible mini almost anywhere! Above all the smooth metallic feel of this artful instrument is just delightful. Impressive mini clips that fit just right. So there you go, our lovely Pocket series. And that's the long and short of it.
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Pens of Passion

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Superior craftsmanship and excellence in pen technology and artistry does not just come in the spur of a moment. It is a development of several theories and processes that require extreme perseverance and saintly patience. To fathom the creation of such time-consuming pieces is like looking at life itself. Platinum pens are not just about writing. These instruments are a realization of the passion and imagery of a generation and its people.
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